Since I spent the whole summer abroad I had to make the most of my first week back in Stockholm: swimming, drinking and hanging out with my friends. It’s only been one week but it feels like I didn’t leave in the first place.
Mary Meeker is a now legendary venture capitalist who annually presents the year’s most essential online statistics and trends in her famous Internet Trends Report. The report, while citing key data points – growth in certain areas of internet use, online shopping trends, and indicators of the future of the workplace – consists of almost 300 slides of data. It is highly oriented around the US, but there is still a lot to take from it that applies to a global audience.
To start, we see that people are still continuing to increase the amount of time they spend online which of course correlates with the overall growth in digital media consumption and increased ad costs. Roughly 50% of the world (about 3.6 billion people) now have some access to the internet and the average adult spends about 6 hours per day with a digital device.
The presentation was released at the end of May – here are a few take-aways on the e-commerce side:
I’m back in Bangkok for some time, working remotely, working out and hanging out with my bff who moved here this spring. Absolutely in love with this city, always. This weekend we had brunch at The Commons in Thong Lo and it looked like this:
Glossier just opened up their international online shop and now offer deliveries to Sweden, which is probably why it’s been on every influencer’s lips (pun intended). I’m still not interested in beauty products, but I do love pastels, puns and cute iconography. And I love when high integrity brands created by strong women get some well-deserved hype. Kudos, Emily Weiss!
Browsing experience gets 5 out of 5 quirky emojis: 🔮.
Analytics has always been a challenge for most digital marketers. It can be overwhelming and, sometimes confusing to read no matter how data-savvy your are. It’s not unusual to hear about digital marketers that don’t even report back their clients’ analytics because they’re not sure where to start. Or even more common – present it in a way so that you can make crucial business decisions on it.
This is a two-way problem: first you need to know what you are measuring (and why) and make sure that it is set up correctly. But the bigger part is usually being able to navigate through in the ‘information-overload’ any digital analysis come with. Understanding and interpreting the data that you pull is key for succeeding in any digital business – especially in e-commerce.
But Google is your friend and they on adding tools and plugins to their magic box. One of the latest ones that I have come to use frequently is Google Data Studio – an integrated tool for visualising data and creating informative reports and dashboards that are easy to read, easy to share, and fully customisable. Reporting results is often time-consuming, especially if you work in an agency and manage multiple clients. It often takes manual steps to build a report – which now becomes much more automated and frees up time to focus on the analysis of the results, rather than the presentation. Working client based, this is one of the most efficient tools I have come across this far since I can create dynamic but customised reports and follow them in real-time, if I want to. The reports are easy to read, easy to share and even customisable to each of your clients. You can select how you want to present the data — bar graphs, charts, line graphs and so on. You can even change fonts and colors and brand the reports with your logo.
Google Data Studio natively integrates with AdWords, Analytics, YouTube and other data sources. But another important thing to mention is that it does not only allow you to pull data from any Google source associated with your account. Basically, any reporting information you have on a Google Sheet can be pulled into Google Data Studio — and your reports – including Facebook data.
Presenting my mid-life crisis: Yung Lean.
Insert heart-eye emoji: 😍
It’s January, I’ve deleted all photos on my iPhone and tried not to organize them on my external hard-drive. A mish-mash of faces I’ve loved, stupid screenshots and videos of things I should want to remember. I do and I don’t.
I am still writing stuff, but it’s mostly for work and it’s in Swedish so nothing to share here. But anyways, here’s a piece I did on e-commerce trends for 2018. Enjoy!
I stumbled across a list of “good statements for women to practice” the other day and thought I’d share them. Not knowing the source, I turned to Google and instead of that list I found 10 Etiquette Rules Every Modern Woman Should Know And Practice. It’s telling me to “always be chic, graceful, and a little bit sassy”, like gently letting a guy who asked you out down or just not having too many drinks. Thank you and fuck you world.