I continuously (and thoroughly) browse the internet for inspiration. Not just for fun or to kill time, but for work too. Right now for example I am looking for nice designs for an upcoming project and this brand continues to impress me. What I like the most is: their imagery, how they display their products, the typography and that they incorporate emojis in their online copy. They have great content that is both valuable and likeable for me as a potential customer. They make me wanna buy beauty products, something that I have absolutely no interest nor knowledge in what so ever. Kudos! Needless to say, this comes across on all platforms.
Their USP, being “girl-powered” and re-thinking beauty really comes across. And I do love girl-power, pastel color palettes and cute online copy.