This year has not started out strong blog wise for, but I though I’d post a few thoughts on what’s ahead for 2016. In short, we will see much more money invested in digital marketing. That means all areas: Search, Mobile, Social, Display and Video. This is just a few areas that I think will be most important. Brief, but important – the ones that have the biggest impact on your online business. Now’s the time to think about how this can integrated into the digital marketing strategies, instead of doing it halfway through 2016.
Mobile’s continued dominance over desktop
The dominance of mobile traffic is now a fact. In 2016, we’ll see a continued strong growth in mobile use (which Mary Meeker’s pointed our in the annual mobile trends round-up). To no surprise, the use of mobile marketing will continue to be one of key trends to follow in 2016.
Creating personalized content
The only way to make consumers engage and interact with your content is solution based personalization. Making this effort, you can expect an increase of sales, higher interaction (time spent on page) and more happy customers. The key is that you take the time to research your consumers’ needs. This may well begin by drawing out buyer profiles and knowing consumer demographics, and behavioral preferences. One size does not fit all.
Understanding micro targeting
Targeting niche audience sizes and making use of data led advertising tools bringing in more effective results from campaigns. Targeting has evolved a lot in 2015, so it comes as no surprise that businesses are making targeting strategies more elaborately than ever. Speaking of personalization, I mean.
Being global, not local
You competition is no longer just local. Most online businesses sell their goods world-wide just a click away. You need to optimize for your key markets, find your customers where they are and look for new, innovative solutions to satisfy their needs. Wherever they are. 2016 is not the year to think small because no one else is.
Paying for Social
We might still think that our personal, social networks are just that – personal. But this is no longer the case. Brands and companies is already treating Facebook and Twitter like the great paid channels that they have evolved into, finding their customers where they interact with each other and share their personal interest and preferences. Targeting them has never been easier – “social” will now become an even larger piece of the bought digital budget.
Increasing digital marketing budgets
Over the past few years online marketing has grown more and more competitive, a trend that will continue in 2016. Companies are expected to spend $10 billion more on all areas of digital marketing than they did in 2015.