Posts in Category: Blog

Still in love with Glossier

Glossier just opened up their international online shop and now offer deliveries to Sweden, which is probably why it’s been on every influencer’s lips (pun intended). I’m still not interested in beauty products, but I do love pastels, puns and cute iconography. And I love when high integrity brands created by strong women get some well-deserved hype. Kudos, Emily Weiss!

Browsing experience gets 5 out of 5 quirky emojis: 🔮.

Visualising Data: Google Data Studio

Analytics has always been a challenge for most digital marketers. It can be overwhelming and, sometimes confusing to read no matter how data-savvy your are. It’s not unusual to hear about digital marketers that don’t even report back their clients’ analytics because they’re not sure where to start. Or even more common – present it in a way so that you can make crucial business decisions on it.

This is a two-way problem: first you need to know what you are measuring (and why) and make sure that it is set up correctly. But the bigger part is usually being able to navigate through in the ‘information-overload’ any digital analysis come with. Understanding and interpreting the data that you pull is key for succeeding in any digital business – especially in e-commerce.

But Google is your friend and they on adding tools and plugins to their magic box. One of the latest ones that I have come to use frequently is Google Data Studio – an integrated tool for visualising data and creating informative reports and dashboards that are easy to read, easy to share, and fully customisable. Reporting results is often time-consuming, especially if you work in an agency and manage multiple clients. It often takes manual steps to build a report – which now becomes much more automated and frees up time to focus on the analysis of the results, rather than the presentation. Working client based, this is one of the most efficient tools I have come across this far since I can create dynamic but customised reports and follow them in real-time, if I want to. The reports are easy to read, easy to share and even customisable to each of your clients. You can select how you want to present the data — bar graphs, charts, line graphs and so on. You can even change fonts and colors and brand the reports with your logo.

Google Data Studio natively integrates with AdWords, Analytics, YouTube and other data sources. But another important thing to mention is that it does not only allow you to pull data from any Google source associated with your account. Basically, any reporting information you have on a Google Sheet can be pulled into Google Data Studio — and your reports – including Facebook data.

My latest obsession

Yung Lean

Presenting my mid-life crisis: Yung Lean.

Snapshots from Hua Hin

Hua Hin Bangkok Hua Hin Hua Hin Hua Hin Hua Hin Hua Hin

January, 2018.

Inspiring E-commerce: Herschel

Herschel

Insert heart-eye emoji: 😍

January.

It’s January, I’ve deleted all photos on my iPhone and tried not to organize them on my external hard-drive. A mish-mash of faces I’ve loved, stupid screenshots and videos of things I should want to remember. I do and I don’t.

Stuff I do

I am still writing stuff, but it’s mostly for work and it’s in Swedish so nothing to share here. But anyways, here’s a piece I did on e-commerce trends for 2018. Enjoy!

What you should practice as a woman

I stumbled across a list of “good statements for women to practice” the other day and thought I’d share them. Not knowing the source, I turned to Google and instead of that list I found 10 Etiquette Rules Every Modern Woman Should Know And Practice. It’s telling me to “always be chic, graceful, and a little bit sassy”, like gently letting a guy who asked you out down or just not having too many drinks. Thank you and fuck you world.

RIP Lil Peep

Lil Peep

Woke up to this news and it breaks my heart. So young, so sad. RIP.

On #metoo

Over the past few weeks testimonials and stories about widespread misogynism and how it affects women have been shared through #metoo. What started as a hashtag on Twitter by the actress Alyssa Milano, has now become a movement and it is a painful testimony illustrating that anyone can be a victim of sexual harassment. What I think is the most important aspect is the view on sexual assaults, and the ambiguity it stands for – that it shows that all men are potential predators. This is about how society allows these men to take advantage of women of all class, culture and social status. The voices of #metoo demonstrate the scale and extent of sexual abuse and harassment that women face every day. It demonstrates the scale and extent of sexual abuse and harassment that men put women through every day.

Something is happening. Thank you all who have shared stories. We are placing the blame where it belongs. We are here.

#metoo #TrustWomen

(this is the last one)

Jesse Lacey, the front-man of my all-time favorite band Brand New has been accused and admitted to sexual misconduct with a minor. To me this is saddening, but not shocking. I even remember joking about his leaked nudes from isanyoneup but it was never funny. It doesn’t matter if he was twenty, or if he’s now owned up and apologised. I’m struggling to separate the artist from the art.

I’m glad this is their last tour, I’m glad I got to love them for over fifteen years before this news got to me, I’m glad I saw them again only a few weeks ago and I’m glad I got to experience this year’s best album Science Fiction. But mostly, I’m fucking sad. All fucking men. #ripbrandnew.

 

UPDATE: Due to the events of the last few days, Brand New will be postponing it’s upcoming three shows in the United Kingdom and Ireland.

New profile pic who dis?

Sara Domeij Sara Domeij

Before and after. I give you Vacay 4-ever-Sara vs the Sara in Stockholm.