Posts in Category: Blog

rami malek + dog

Sometimes when I’m sad, I google “rami malek + dog”. Thank you internet.

rami malek dogRami Malek Dog Rami Malek Dog Rami Malek Dog





First post in forever. Work has been crazy which is also why I decided to leave Stockholm for New York for a month for half work, half vacay. Already half way in and I never want to go home. I love this city. No day is the same, even though I’m only working from hipster cafés, running in parks, dogspotting, hanging out with Alice or spending an awful lot of money on ice coffees and slushy drinks in the heat. It’s been a long year, but being here is definitely helping me to figure things out. Maybe this little space will come back to life soon. Until then, ttyn.



Doing some really cool and fun work now for the Swedish sneaker brand Eytys at the moment. I’ve helped launch their new website that went live yesterday, so I know I’m partial but look at it? It’s gorgeous.

Friday Favs #2

I present: a collection of cute boys.

From my Pinterest as usual.

Ecommerce trends in 2017

New year, new forecast. Here’s a list of e-commerce trends that I see for 2017. Ecommerce is the fastest growing industries in the world, constantly changing and evolving with new technology and changes in consumer behaviour. But this year, I feel like trends might not be the right term as we’ve seen and heard it all before. But needless to say, it’s as important as ever.

Mobile first.
“Mobile” has been on these lists for, what, four years now? But repetition doesn’t mean it is not as valid, because mobile keeps getting bigger. Mobile traffic is now bigger than desktop on the web. Google’s mobile-first-index is live. You not only need an optimized “mobile experience”, you need to put mobile first. Study after study show that mobile is attracting more ecommerce traffic than ever before. Yet, smartphone conversion still lags behind that of desktop. Up until now, most of the ecommerce activity on mobiles can be seen to be “pre-shopping” – that is discovery and browsing. According to Google, 60 percent of online conversions start on one device and end on another. Which means mobile, while perhaps not the leader in terms of conversion, often plays a critical role in the first step of your customer’s journey.

Personalisation & Data.
With more data available, this allows businesses to tailor advertisements, content, and specific products to particular customers. The amount of data available increasingly allows content, ads, and products to be shown to the right people at the right time. What’s new? Customers have been exposed to personalised experiences from services like Netflix and Amazon. Now we have come to expect the same level of personalisation in our online shopping experience. We see targeted product reviews and recommendations, targeted marketing and re-marketing gathered from behavioural data. For example, personalised deals on popular products that a specific customers buy often, or combinations of targeted ads and re-marketing on product level.

Free shipping,  timing & fast delivery.
We see higher demands on delivery and returns in general, especially when it comes to time and fees. Delivery must be fast, cheap and easy – now including the return process. There’s a big increase in fast shipping methods, like same day deliveries, home delivery and services like Urbit. 29% of consumers would be willing to pay more for same-day delivery. 44% of consumers abandon their shopping carts if the delivery is too expensive. Free shipping is so important that 58% of shoppers are willing to add more items to cart to qualify for free delivery and 83% are willing to wait longer for the items to arrive to their homes. The customers almost always expect free shipping and complimentary return shipping – but most importantly no hidden fees.

The post-purchase experience.
Navar recently posted this study on shopping preferences, saying that almost half of online customers worry about their packages being damaged in transit, and an almost equal percentage (42%) don’t believe their packages will be delivered on time. While many focus on personalisation and optimizing the actual purchase journey, they shouldn’t forget the overall customer experience. According to this study, a major part lies within the post-purchase experience and the actual customer interaction:

“When asked what information would make them more satisfied with a purchase, 61% of people said ‘a simple thank you’ matters most, more so than including personalized recommendations, information on how to use the product better, or examples of how others are using the product.”

The end of Black Friday.
Simple as that, it’s now Cyber November, and it’s all online. We’ve seen it this past year, and we’re likely to see it again in 2017: the lines between Black Friday and Cyber Monday are getting blurry, and all shopping holidays move online.

Happy Holidays!

As usual, I’m skipping town and going back to Los Angeles this holiday season. I’m really only hoping for a little bit of sunshine, a lot of palm trees, spontaneous tattoos and some pitchers of margharita. In other words: vacay! It’s been a while now. Last time it looked like this:




I am officially attending the Web Summit in Lisbon in November! What I’m thinking right now: who will make sure that I meet Joseph Gordon-Levitt and that he falls in love with me at first sight? Jokes aside, I’m super excited, still figuring out and planning my schedule. Who else is going?

SEO in 2016

In the past couple of months I’ve been involved in several different on page optimization projects with my clients and one thing is for sure – SEO is as important as ever. But it’s as ever-changing as always. What does SEO even mean? Not the abbreviation itself but its purpose for our business and for our users. The bottom line will always be this (borrowed from MOZ):

What we are trying to do is fulfill the searcher’s goal and satisfy their intent. So there’s an intent behind every search query. I’m seeking some information. I’m seeking to accomplish a task. Oftentimes, that initial intent is different from the final goal that someone might have.

How you get there is the challenge. But no worries – I’ve collected s short (but good) list to catch up on the changes of SEO in 2016 to get you back on track:


Friday Favs

A few randoms from my Pinterest.


There’s nothing I think is more important than finding, networking and supporting women – in my personal life and in my work. Right now there are a lot of good things circling around the www for women in digital and tech. For women and by women, just as it should be. Apologize for the Stockholm focus but here are a few top of mind that I think is worth a mention:

  • Tekla Festival – “When Robyn teamed up Sweden’s KTH Royal Institute of Technology last year to present a technology festival for girls, it was proposed as a one-time event. But due to popular demand, the singer-songwriter’s Tekla Festival is back for an encore on April 9, 2016.” Say no more.
  • Women in Tech (Stockholm)– Behind Women In Tech stands some of Sweden’s largest media and technology companies. A network that wants to inspire women to choose a future in tech and media by providing network and inspiration.
  • SheSays – An award-winning organization running free mentorship and events to women in the creative industry. Why? Because we want to see more women at the top. I myself am a mentor in the programme in Stockholm.
  • – A mentor programme to enlighten and inspire young girls about the tech industry.
  • Rättviseförmedlingen – Not nisched within tech and/or women, but a very important initiative working for diversity in all industries.
  • tjejerkodar  – arranges coding camps for girls!
  • Geek Girl Meetup – Exactly what the name implies: a conference for geek girls interested in web, technology and innovation. They also have a podcast.

I will try and update this regularly so please feel free to come with suggestions!

Ps. I use Twitter to find and follow news. If you just want to follow some badass babes I have a Twitter list named Ovaries over brovaries. Kudos to you if you know the reference :*


Coming back from Lisbon I had to spend a few hours on the airport in Frankfurt. So I did what I always do – I bought new books. One of them was Sophia Amoruso’s #GIRLBOSS. I’ve seen it, but never felt the urge to read it until now, being very bored and too tired to read anything heavy. So what is #GIRLBOSS? It is the philosophy of Nasty Gal’s founder Sophia Amoruso.


I started reading it with very low expectations as I do not appreciate what I call American feminism that has been portrayed in several popular books by bad-ass women in the past few years. I’m talking about Tina Fey, Amy Poehler, Lena Dunham, Mindy Kaling, Caitlin Moran and more. I’ve actually read all those and ended up extremely disappointed since the notion of what they call feminism is being ‘one of the guys’ and absolutely nothing more to it. I don’t know why I was surprised but it left me sad. Anyhow, I thought this was going to be another one of those books but Amoruso clearly states on the very first page that this is not a feminist manifest, although she calls herself a feminist. I appreciate that.

Amoruso’s only 30 years old, and she shares her story of how she went from an anti-capitalistic community college dropout to the CEO of a 100 million dollar company. Sofia and her personal story is a big part of the Nasty Gal brand. I had absolutely no idea what an empire Nasty Gal is. It’s a fascinating and inspiring story, sprinkled with semi-mindful advice and foul language that wants to show that you can make something purely out of passion and drive. I didn’t think it’d work for me, but it did. I read it cover-to-cover and felt both amused and inspired. I love bossy girls. I love reading about them. I love the feeling that there will be more of us. And I really, really long to move to LA.