Posts Tagged: Black Friday


A few weeks ago Emelie Fågelstedt wrote a piece for Internetworld about online shopping behaviours, and how Sweden based companies can fit on a global market, with much more competition. I said a few things on it (but it’s in Swedish). Here you can read the full piece!

Black Friday, Cyber Monday, Black November

Black Friday and Cyber Monday are two typically american shopping holidays we’ve started to adapting to internationally. Black Friday is always the Friday immediately after Thanksgiving, and is sort of the official start to the Christmas Shopping Season (although we know that that’s already started…). Black Friday started way back in 1960’s, but is now kicking it online too  with just as crazy sales and offers, getting crazier each season. In 2015, it’s predicted to be the be the biggest day of spending on the internet — ever.

There’s also Cyber Monday, Black Friday’s shopping companion, which is the Monday that follows Black Friday. The two have started blended together and creating Black November – a month filled of crazy pre-Black Friday shopping deals. Needless to say, these two shopping holidays are a great opportunity for any business to, well, make money. And when it comes to holiday shopping, it’s all about the deals. The good news for shoppers is that those deals are being offered earlier and earlier. The search – we know – starts online:

The top questions people were asking about Black Friday on Google in 2014:
What time do stores open on Black Friday
What time does Black Friday start
When does Black Friday end
What to buy on Black Friday
Source: Google data, November 2014.

With Black Friday now just a day away, you need to have everything in place. There’s really no reason to wait for Friday to take care of your online holiday shopping. Don’t know where to start? Look at Shopify’s excellent 26 Point Checklist!