Doing some really cool and fun work now for the Swedish sneaker brand Eytys at the moment. I’ve helped launch their new website that went live yesterday, so I know I’m partial but look at it? It’s gorgeous.
This London based fashion brand was founded by designer Gemma Shiel in 2011 and now it seems ever-expanding. The brand is 100% built upon Gemma’s quirky, bright prints that often have a little twisted sense of humor. The collections are notoriously colorful, cartoon-focused; always with an element of weirdness. They have found the perfect combination of nostalgic prints with and cool, streetwear silhouettes.
So what do we have here? We have two young, super cool people; one on a pink backdrop, the other in pink hair. What’s not to love here I wonder. But to break it down, what I do love is how all online channels are built around these strong images, keeping the rest simple. You can’t go to their website and not be happy, it’s simply fun just to browse and look at. You want to see more. And you will! The images are incorporated everywhere, they have amazing product shots mixed up with fun still images, lookbooks, an updated blog and an instagram feed including their fans. Combined with their top-notch social media channels of – yes – more images. The essence of the brand – young, fun, bold, colorful – is incorporated in every little bit of online communication. What can I say, I love Lazy Oaf.
I think I’ve written about Stutterheim before, and how they seem to do just about everything right. No? Well, I do think so and here’s a really nice interview with director and cofounder Johan Loman about the brand’s journey. From melancholy to… more melancholy. My emo heart is crying (of joy, obviously).
Perks about working with an awesome brand: getting to sell (and buy) this awesome t-shirt. I’m obviously happy about it.
Canadian accessories brand Herschel is one of the e-commerce sites I always come back to. They have a strong brand with a strong heritage, and they let it show. At first glance, there is nothing that stands out about the design – it’s minimal and modern with full width slideshows, images and white space. In other words: it kinda looks a lot like any other online retail brand. But what makes them stand out is their content: both the brand biography, blog and the outstanding imagery that is incorporated in every little thing they communicate. I love their editorial blog posts that all have a travelling theme that really captures “wanderlust” under the hashtag #welltravelled. But they also fill it with vintage inspiration, grand nature imagery and mix it up with real stories from fans and artists from all over the world.
I continuously (and thoroughly) browse the internet for inspiration. Not just for fun or to kill time, but for work too. Right now for example I am looking for nice designs for an upcoming project and this brand continues to impress me. What I like the most is: their imagery, how they display their products, the typography and that they incorporate emojis in their online copy. They have great content that is both valuable and likeable for me as a potential customer. They make me wanna buy beauty products, something that I have absolutely no interest nor knowledge in what so ever. Kudos! Needless to say, this comes across on all platforms.
Their USP, being “girl-powered” and re-thinking beauty really comes across. And I do love girl-power, pastel color palettes and cute online copy.