Posts Tagged: Google

From Search to Store and the other way around

As I’ve written before, the buyer’s journey is not a linear process and customers’ expectations and demand are only getting higher. Our customers are constantly connected. If you’re a brand with an online business, you need to learn how to deliver and reaching out at just the right time whether they’re looking to learn, discover, find, or buy. Because thanks to the mobile availability: we want things right, and we want things right away. In other words, we now turn to our mobile devices to act out on a need.

We’ve all got an endless supply of information literally on our fingertips and it allows us to make well-informed buying decisions long before we even interact with the brand behind the product. And customers are not just getting information on their phones, they are making decisions: exactly what to buy, where and for how much money they’re willing to spend. This decision making process can be both extremely short and long; at home, on the go or even in stores, but it’s almost always there. 93% of people who use a mobile device for research go on to make a purchase. New numbers from Google says that 50% of consumers who makes a local search on their phones end up visiting a store within the day, and 18% of those searches leads to a purchase within the day. And when in stores, 82% of smartphone users turn to their devices to help them make a product decision – and nearly one in four change their mind while waiting in the checkout line after doing so.

What can we learn from this? Online brands need to be present in the exact right moment of the decision making process.You should start seeing this as an opportunity to connect with a potential buyer. What information do you need to provide to be able to answer these questions: ‘What’s the best choice? Can I afford to buy this? Is it worth it?’

SEO Q&A by Practical E-commerce

Practical E-commerce just posted an article and Q&A for Google’s new algorithm, including what you can do between now and April 21. Read their full post here!

New Google-algorithm: Mobile-friendly

This spring, Google will start to favor mobile-friendly websites directly in the search results. Meaning having a responsive web design is not only a necessity for your on-page experience (i.e: conversion rates) but the organic search traffic on mobile devices. So – make sure to read and implement Google’s Mobile Optimization Guidelines (if you’re not sure – they have an excellent testing tool).

On April 21, this new ranking algorithm will start affecting the order of search results directly. And in Google’s words, the change will have a “significant impact” on search results for mobile searchers. How this will affect your e-commerce business depends on what this “significant impact may be, and what your mobile search performance is today. For some, resolving these issues could be a really simple while others may need to do a total re-design.

Now is the same if any to re-evaluate your brand’s online presence, to implement a cross-channel and device strategy.