Canadian accessories brand Herschel is one of the e-commerce sites I always come back to. They have a strong brand with a strong heritage, and they let it show. At first glance, there is nothing that stands out about the design – it’s minimal and modern with full width slideshows, images and white space. In other words: it kinda looks a lot like any other online retail brand. But what makes them stand out is their content: both the brand biography, blog and the outstanding imagery that is incorporated in every little thing they communicate. I love their editorial blog posts that all have a travelling theme that really captures “wanderlust” under the hashtag #welltravelled. But they also fill it with vintage inspiration, grand nature imagery and mix it up with real stories from fans and artists from all over the world.