So, there’s been a few months since we released the new Tshirt Store Online so I thought I’d share some results (compared to last year):
1. Orders: +300%
2. AOV: +23%
3. Conversion Rate: +1%
4: Revenue: +375%
Great numbers, but a re-design still won’t do the job for you though. To succeed you need to drive relevant traffic, optimize landing pages and not to mention: create and update great content.
This is what I’ve been working on lately: a re-design of Tshirt Store online. The objective was to increase online sales which came down to three main things: simplify the navigation and click-to-purchase, product display, filtering and the checkout. Before it was complete chaos, but now the design is really simple and quite neat. Check it out and go get some tees.
Perks about working with an awesome brand: getting to sell (and buy) this awesome t-shirt. I’m obviously happy about it.
The other day I officially announced that I am leaving Mini Rodini after four fantastic years. I’ve been part of this brand almost since the beginning and it’s a bit heart-felt leaving just now, because I know that Mini Rodini is heading towards world-dominiation. And this might sound corny but I will always love Mini Rodini – the brand, the products and my inspiring, bad-ass boss. But with that being said, it is time for me to do something new and in a month I will be T-shirt Store’s Web Manager and I’m really, really excited about that to.