Posts Tagged: Mary Meeker

E-commerce take-aways from Mary Meeker 2018 Internet Trends Report

On 2018-06-21 by Sara Domeij With 0 Comments - Ecommerce

Mary Meeker is a now legendary venture capitalist who annually presents the year’s most essential online statistics and trends in her famous Internet Trends Report. The report, while citing key data points – growth in certain areas of internet use, online shopping trends, and indicators of the future of the workplace – consists of almost 300 slides of data. It is highly oriented around the US, but there is still a lot to take from it that applies to a global audience.

To start, we see that people are still continuing to increase the amount of time they spend online which of course correlates with the overall growth in digital media consumption and increased ad costs. Roughly 50% of the world (about 3.6 billion people) now have some access to the internet and the average adult spends about 6 hours per day with a digital device.

The presentation was released at the end of May – here are a few take-aways on the e-commerce side:

  • Rapid Growth of E-commerce in Mobile. Mobile is largely powering the growth of e-commerce, and e-commerce is largely powering the growth of retail. This has been a rising trend for years and years now: more people have smartphones, those smartphones are always with them, they’re using said smartphones over 3 hours/day which reflects where people browse and buy.
  • E-commerce sales growth is continuing to accelerate. Roughly 13% of all retail sales come from e-commerce, up from about 5% a decade ago.
  • E-commerce vs Brick & Mortar. E-commerce growth quickens as now 13% of all retail purchases happen online, signalling big opportunities for new shopping apps. The way consumers discover products is also changing, fuelled in part by Facebook and Instagram, with their feed ads feature. Revenue gains for services like Facebook are tightly coupled with daily user growth, showing how profitable it is to become a regular habit.
  • Growth continues in internet advertising. While percent of time spent in media and percent of ad spend declined in print, radio and TV, Meeker identified a $7 billion opportunity in ad spend in mobile as time spent was up 29 percent and ad spend was up 26 percent.
  • Amazon = e-commerce. At least in the U.S.
  • Search is changing. The way consumers search is changing. Now, 49 percent of product searches in the US start at Amazon—36 percent start on a search engine. Another win for Amazon.
  • Mobile payments are becoming easier to complete. China continues to lead the rest of the world in mobile payment adoption, with over 500 million active mobile payment users in 2017.
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Mary Meeker’s Internet Trends 2016

On 2016-06-04 by Sara Domeij With 0 Comments - Ecommerce

I’ve mentioned venture capitalist Mary Meeker before and now it’s time again. Her annual presentation covering internet growth, digital trends and marketing was released the other day and here is what I’m taking with me:

  1. Go global. Start looking wider than your closest markets. China and India are growing bigger and bigger each year. For example, China’s internet trends look better than the US, while internet giants around the world continue to grow more powerful. Become familiar with their platforms and user behaviour not to miss out.
  2. Use Facebook advertising. Facebook posted 59% growth over 2014-2015 – that’s a lot. Hyper-targeting apparently works since it allows you to spend your money on target groups that are likely to buy.
  3. Generation Z. The biggest difference between Generation Z and the Millenials in their preferred shopping experience is the shift from comprehensiveness to ease. Focus on brand values instead of price competitiveness.
  4. Don’t deny ad blockers. Ad-blockers is still on the rise. Instead of working around them, make sure to provide the users with the best possible onsite experience with quality content. Think entertaining, not intruding.
  5. Visual mediums continue to grow. Video viewership is exploding, for example Snapchat has more monthly minutes per visitor compared to any social medium besides Facebook. Why? Because photos still have the highest engagement. Good news for platforms like Snapchat, Facebook and Instagram. Users are both shopping and selling through image based mediums.
  6. Mobile advertising is still low-hanging-fruit. Advertisers still spend way too much money on print media and TV ads and not enough on digital marketing – especially mobile ads. Do it right from the start and you will have an advantage before bigger actors shift their media budgets.

 

Here’s the full PDF. What do you think?

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Trend Report: Three Internet Trends

On 2015-05-29 by Sara Domeij With 0 Comments - Ecommerce, Work

Every year, Mary Meeker writes about the trends that will be meaningful for the internet in the year to come and it’s the ultimate internet tech bible filled with stats. So half the year’s gone, but the report was released the other day. As of now, almost 40% of the world are now on the internet and the top companies are platforms (hello Apple and Google). If you have the time you can read the report cover to cover – no, not literally but in a PDF but if you don’t, here are some of the few most important notes that I drew from it.

1. Advertisement will go mobile. The mobile friendly algorithm will not only rank your page, but ads will also need to be optimized for mobile users: adaptive ads, multiple scrollable images and in store access based on gps.

2. User generated content is exploding even more. Companies need to meet their customers by using untraditional marketing methods and platforms that include content created by the actual consumer. Less sales and more engagement is the key. A majority of the customers still wants to hear about products through actual people with actual experience.

3. The user gets more and more demanding (pun intended) – we order food online, book Airbnb housing and watch Netflix on a daily basis. Everything’s just a few clicks away and we want it on demand and/or on the go. We must be accessible exactly when the user wants us to be. Not reaching out? Try and find new ways to do so.

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