In the past couple of months I’ve been involved in several different on page optimization projects with my clients and one thing is for sure – SEO is as important as ever. But it’s as ever-changing as always. What does SEO even mean? Not the abbreviation itself but its purpose for our business and for our users. The bottom line will always be this (borrowed from MOZ):
What we are trying to do is fulfill the searcher’s goal and satisfy their intent. So there’s an intent behind every search query. I’m seeking some information. I’m seeking to accomplish a task. Oftentimes, that initial intent is different from the final goal that someone might have.
How you get there is the challenge. But no worries – I’ve collected s short (but good) list to catch up on the changes of SEO in 2016 to get you back on track: