Posts in Category: Guides

Black Friday, Cyber Monday, Black November

Black Friday and Cyber Monday are two typically american shopping holidays we’ve started to adapting to internationally. Black Friday is always the Friday immediately after Thanksgiving, and is sort of the official start to the Christmas Shopping Season (although we know that that’s already started…). Black Friday started way back in 1960’s, but is now kicking it online too  with just as crazy sales and offers, getting crazier each season. In 2015, it’s predicted to be the be the biggest day of spending on the internet — ever.

There’s also Cyber Monday, Black Friday’s shopping companion, which is the Monday that follows Black Friday. The two have started blended together and creating Black November – a month filled of crazy pre-Black Friday shopping deals. Needless to say, these two shopping holidays are a great opportunity for any business to, well, make money. And when it comes to holiday shopping, it’s all about the deals. The good news for shoppers is that those deals are being offered earlier and earlier. The search – we know – starts online:

The top questions people were asking about Black Friday on Google in 2014:
What time do stores open on Black Friday
What time does Black Friday start
When does Black Friday end
What to buy on Black Friday
Source: Google data, November 2014.

With Black Friday now just a day away, you need to have everything in place. There’s really no reason to wait for Friday to take care of your online holiday shopping. Don’t know where to start? Look at Shopify’s excellent 26 Point Checklist!

Pinterest for e-commerce sites

Never underestimate the power of inspiring imagery. Pinterest have been booming the past couple of years and is now the third most popular networking site world-wide. Needless to say – it is already having huge impact on the e-commerce industry if you use is a great (and simple) tool to increase site traffic, strengthening SEO on and off-site and boost online sales. It’s all about visualizing the product your selling.

The simple how-to’s to use Pinterest for e-commerce sites:

1. Set up a Pinterest business account and verify it
2. Add the Pin It-button and widgets on your site
3. Name all your boards, pins and images to correspond with product names and relevant keywords – go through your analytics to find relevant long-tail phrases. Don’t forget to use hashtags.
4. Use high-quality images.
5. Make sure the images have relevant alt-tags (including your brand, product name and/or product category) and of course a good landing-page. If you upload images through Pinterest – name them properly.

I will elaborate on how to build a Pinterest strategy and followers further on.