“The transition from organic to paid is an emotional one for marketers, and it takes some adjustment. Not everybody gets to find you organically anymore, and the tactics you’ve honed to increase organic reach are no longer as successful. But when you take a step back, there’s also an enormous opportunity to drive even greater value for your business through paid channels.”
Great and comprehensive article from Buffer about maximizing social media marketing and reaching your audience – in the stages from organic to paid.
Yesterday Instagram announced that account switching is finally happening. It’s already been almost four years since Facebook bought Instagram and a year since Instagram ads became available world-wide. Starting this week you can now manage multiple Instagram accounts on your smartphone, which is good news for all digital marketers.
How you do it
To add additional accounts, go to your profile settings and tap your username at the top of your profile to switch between accounts.
Once you have multiple accounts added, you’ll see your profile photo appear in places throughout the app so you can always tell which one you’re using at the moment. Instagram has instructions on its website for how to add and manage the additional accounts.
But there is one catch: users can still only switch among five accounts.
Never underestimate the power of inspiring imagery. Pinterest have been booming the past couple of years and is now the third most popular networking site world-wide. Needless to say – it is already having huge impact on the e-commerce industry if you use is a great (and simple) tool to increase site traffic, strengthening SEO on and off-site and boost online sales. It’s all about visualizing the product your selling.
The simple how-to’s to use Pinterest for e-commerce sites:
1. Set up a Pinterest business account and verify it
2. Add the Pin It-button and widgets on your site
3. Name all your boards, pins and images to correspond with product names and relevant keywords – go through your analytics to find relevant long-tail phrases. Don’t forget to use hashtags.
4. Use high-quality images.
5. Make sure the images have relevant alt-tags (including your brand, product name and/or product category) and of course a good landing-page. If you upload images through Pinterest – name them properly.
I will elaborate on how to build a Pinterest strategy and followers further on.